Are you doing the same thing over and over again and expecting different RESULTS?   

Ok, I didn’t come up with that question...well, I did come up with the question, but I stole the meat of the question from Albert Einstein’s quote that I found on Brainy Quote.

Maybe you are a “007” change agent when it comes to many things, but what about your WEBSITE???  And no, I am not taking about the pretty, new design you just created for your website.  

I am talking about CONTENT!

STOP reading this post now if you:

• Don’t have a message to spread.
• Think this Internet thing is a passing fad.
• Love your website that was built in 1996

Bye to those who clicked the “x” in the top right and hello to those of you who have made it to the end of this sentence.  Even if it is only ONE of you!

After reading this post you will realize that CONTENT MARKETING will soon be the only marketing for your business!  Even Seth Godin thinks that.

What a minute, don’t leave!!!  I just saw you search on Google for Andy Rooney’s last essay on 60 mins.  

Are you looking for more content??? (HINT, HINT)

I promise I am getting to the good part here that will really help your business.

You are going to learn how creating content on your website can drive more traffic to your website.  Whoop De Doo Chris!!!  Like you are the first to say this.

Ok, but what if I told you it makes you MORE MOOLAH.  And I will share with you my personal story here with Evolving Solutions.

Still here?  Cool.

Over the last year, I decided to focus more on the kind of content I created here on this blog.  And guess what....We got more traffic and made more MOOLAH.....bwahhhhhhhhh.

Here are the goods over a period of time from January to October (2010 vs 2011)

Traffic

• Website visits up 16%
• Pageviews up 29%
• Pages per visit up 11 %
• Average time on the site up 33%

For the love of money

One stat here....total, gross revenue INCREASED....Are you ready???

32%

How did I do this?

I focused on the following:

• Writing, recording content that I think people might be searching for.
• Keeping your interest by hopefully adding value.
• Giving you something that I think you can act on in your life.

WOW, you are still here.  Thank you for making it this far down the post.

Now, if you still have a FEW SECONDS, let me know what you think in the comments.

If you have an extra MINUTE, you could help me out by sharing this on Twitter or Facebook, it would be greatly appreciated.

What is your take on content marketing?