How To Make Facebook Page Communication Easy
Facebook recently upgraded its Pages feature, providing businesses new tools to customize their pages and interact with consumers more easily and quickly.
Facebook hopes the new features will help you manage communication, express yourself, and increase engagement. Two things that I really like with the upgrade, well actually it is three things. :-)
1. I love the use of photos across the top of the page similar to the personal pages. I think this makes the page pop more and creates more interest around photos. See here.
2. You can now navigate and interact with other areas of Facebook as your Page. The other piece a like is you can now comment on your page as you, if you so choose to do so. To do this you now manage this under Your Settings when you click on Edit Page.
3. You can now receive email notifications when people comment, like or post items on your fan page. This was always a real pain in the you know what. You always had to go back and check your pages for converstation. Not now...this means you can choose to receive notifications about fan activity, Like and comment on other Pages as your Page, and get your own News Feed where you can engage with the latest and most important news from other Pages you like.
Now it's funny that Facebook announced this yesterday because I did find a tool finally to help keep me up to date on any comments made on the fan pages I manage. I was just getting ready to write a post about it and then I saw the Upgrade option in Facebook for fan pages. However, I will still share, because I think this is a sweet little tool, that might do a better job of notifiying you when you have activity on your fan pages. The name of the product is Hyper Alerts. Hyper Alerts sends you an email within minutes after a posting on your Facebook Fan Pages - or only a summary each hour, day, week or month if you so prefer. This is what comes in your inbox when you have some action on your page.
