Does social media work in small cities?
Here is a little case study a tried while visiting Fredericton, NB today. Can you see the value if you are a business owner?
10 comments
Feb 09, 2010
Feb 09, 2010
Interesting story there, Chris. If you're in food service, you NEED to be in social media. I don't care if you're in Antartica where you're customer base is five scientists. The smaller your community, the more you need to be involved.
If I'm a coffee shop or restaurant in a small town, I have several searches in TweetDeck that targets guys like you who are looking for some internet and some nosh.
You ought to target those two places as new clients!
Feb 10, 2010
Chris Nadeau said...
Jamie, both locations are on Foursquare, as I checked in at both. But you hit the nail on the head. They need to use the location based networks to generate more business
Feb 10, 2010
Chris Nadeau said...
Keith, I agree food service is a must for SM. However, I truly think there is a place for all industry. Thoughts?Working on some new clients as we speak! :-)
Feb 10, 2010
Chris Nadeau said...
Great site! Businesses should really look at how artists and musicians use social media. Thanks for sharing!
Feb 11, 2010
Stéphane LeBlanc said...
Very nice! I think I was the first to reply. Glad I could help.
Feb 11, 2010
Chris Nadeau said...
Stéphane, you were the 1st to reply. Thx for your help in finding a good spot to eat and building my case study :-)
Feb 11, 2010
Stéphane LeBlanc said...
My pleasure! What I find interesting is the fact that I'm not from Fredericton, so I alos look for places that have WiFi and coffee when I'm there. Also, I did find Relish on Twitter (http://twitter.com/relishus).
Feb 11, 2010
Chris, absolutely! Every business should utilize social media. At a bare minimum, they need a website, blog, Twitter, Facebook and, if it has a retail front, a presence on Foursquare and (to a lesser degree) Gowalla.
It's amazing that key decision makers in various industries still don't get it. The playing field is becoming more level than it ever has. If you want to be successful, you have to step up! The good news: it's free and you can do it yourself.
Good discussion!
